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If you are interested in content writing and are looking to work in this field, there is no doubt that you have heard a lot about SEO, or what is known as SEO in the English language, or SEO. And maybe you tried to read about it, but you were surprised by the vast amount of information about this concept that made you feel lost. It's okay; in today's article, we will give you a comprehensive guide that will answer all your questions about this concept in an easy and straightforward style.

What is SEO? - Look around the Forsa website.

SEO is an abbreviation for the phrase "search engine optimization," or "search engine optimization," and expresses practices aimed at increasing and raising the quality of web traffic (the number of visits to a particular website) through unpaid search results on search engines, what is known as "organic search results," i.e., regular unpaid search. Although the term is an abbreviation for "search engine optimization," this concept concerns people more than search engines It's about understanding what users are looking for on the internet. the answers they seek to find The words they use in their research The type of content they consume When you can identify these things, you will be able to connect users who are doing internet searches with the appropriate solutions offered by your website. It is worth noting that SEO is a two-sided coin, where the first face is to know what users are looking for on the internet, while the second face is to present this information in such a way that search engines can find and understand it so that they can deliver it to the user.

How search engines work Browse the Forsa website.

We can liken search engines to an answering machines, as they collect a huge amount of content and then organize and evaluate it depending on thousands of factors to determine the best content that will answer a specific question asked by the user when he searches for something on the internet. Search engines can do this by exploring all forms of content available on the internet (internet pages, PDF files, photos, videos, etc.) through a process called crawling and indexing, and then ranking them according to their compatibility with the query entered by the user in the search engine through a process called ranking.

What are organic search's unpaid natural search results?

As we have already explained above, "Organic Search Results" are search results that appear to the user as a result of the effective use of SEO/SEO techniques, for which no amounts have been paid by the owners to appear on the results page. In the past, it was easy to identify natural search results. The ad results were displayed at the top of the results page, followed by 10 links to natural results. But over time, the way results are displayed on search engines has changed. So how can you identify natural search results? In addition to regular natural search results, today's search results pages, abbreviated as SERP, include more ads and dynamic natural search results, known as SERP features. Examples of dynamic SERP features in search results include the "snippets" or "answer boxes" that appear as answers to your question at the top of the search page inside a box. Section-related results or People Also Ask Share photos related to your search.

Is SEO important?

Although paid advertising and social media platforms can bring more visitors to your website, most of the online traffic comes through search engines. Not only that, organic search's natural search results seem more reliable to specialized researchers, and you get more clicks than paid ads. Among the search results shown to users in the USA, users click on only 2.8% of the paid results. Not only that, SEO is the only online marketing tool that, if used well, will bring you continuous profits and satisfactory results all the time. If you put appropriate content that deserves to be displayed on the search results page for the appropriate keyword, the number of visits to your site will increase over time for free. Other forms of content marketing necessitate ongoing financial investment to increase traffic and visitor numbers. And although various search engines are getting smarter, they still need your help. Therefore, you must improve your site so that you can better deliver information to the search engine.

which can then find this information, index it, and then display it on the results page?

Do I need to hire an SEO specialist for my website to succeed? It actually depends on a lot of factors, such as how much you want to learn about SEO. and the complexity of your website. The size of your brand You can undoubtedly apply some of the basics of SEO if you want, but you can also get help from a specialist in the field if you wish, and in both cases, it will benefit you. However, if you choose to hire an SEO specialist, be sure to choose it carefully, as many companies provide SEO services, but they vary in the quality of the service they provide and how effective it is. The right SEO will ensure that you save a lot of time, effort, and money while using these technologies incorrectly will do great harm to your site. Make a good choice!

white hat and black hat!

Don't worry, we're not getting into fashion and fashion! We are still dealing with the topic of search engine optimization. These two terms refer to two popular SEO techniques, which are also known as "white hat" SEO and "black hat" SEO.1. "White hat" SEO means using SEO techniques, best practices, and strategies that comply with the laws and conditions stipulated by search engines. It primarily aims to benefit users and provide better results for their searches. 2. "Black hat SEO" refers to techniques and strategies that aim to deceive search engines to get higher traffic and more visits from users. Black Hat SEO strategies may actually succeed in achieving higher numbers, but they nevertheless expose your site to the risk of punishment and blocking by search engines, and your site may even be completely removed from the search results pages. This may cause you huge material losses. Be sure to avoid them and stick to the right strategies and techniques.

Search engines and search site management tools Optimizing your site for search engines may seem like a difficult task to you, but you must know that search engines actually want you to succeed, and they will help you with that too. As it is of various types, it offers webmasters many web management tools, or what is known as the "webmaster tools," and it attaches these tools with a comprehensive guide on how to use them and how to achieve the best results. Although these tools are different and varied, they all follow a key rule: do not try to deceive search engines and instead do your best so that you provide your users with a distinctive experience on the internet. by following the general guidelines and realizing the user's intent. The guidelines for managing sites from various search engines are as follows:1: webmaster guidelines from  Google Webmaster Guidelines

The main principle is to create your pages for users, not search engines. Do not deceive the users of your website. Avoid resorting to tricks and devious methods to improve your ranking on the search results page. Ask yourself before doing anything: "Does this benefit visitors to my site?" And "would I do this if there were no search engines?" " Always think about what makes your site special, unique, or more attractive to users' attention. Avoid the following: content that is generated automatically in a programmatic way. Link scams: that is, using links in illegal ways to manipulate numbers and rank the results on the search page. Create web pages with little or almost no content or with non-original content (copied from other sites). Content falsification (so that crawlers and web indexing robots are shown different content from the one that is shown to users). Hidden texts and links Doorway pages: these are Web pages that are specifically designed to achieve high numbers in a particular search and then convert this traffic to your own site. You can read all of Google's webmaster instructions in the help forum on the Google site.2 webmaster guidelines from Bing

Main principles: provide clear, deep, and attractive content that is easy to find on your site. Keep titles that are clear and relevant to the content. Do not neglect the speed at which the Web page renders and the importance of providing a satisfactory user experience. Be sure to use Alt Text metadata to describe the images, as Bing helps to better understand the content of the images. Links are considered proof of popularity, and the Bing engine especially appreciates links that grow and become popular naturally (without paid advertising). Social impact and content sharing on social media platforms are positive signs that affect your natural ranking on the Bing search results page. Avoid the following: weak content—web pages that display only advertising or that direct user to other sites. Abusive link techniques are aimed at increasing the number of internal links on a specific page such as buying links and any other illegal tricks. the use of stolen or duplicate content on several web pages and overuse keyword stuffing. Content falsification or cloaking (so that crawlers and web indexing robots are shown different content than that shown to users)

3 guidelines for business representation in Google

If you own a local business that provides a service or a good directly to customers, you can build a presence on the internet here, and Google allows you to add this business to the Google My Business list and attract more customers, but of course, you must comply with the laws and rules provided by Google. Basic principles: Make sure that you are eligible to create a profile in the Google My Business catalog: your business must have a real address (even if it is your own home address) and provide your service to the public directly, either by selling face-to-face or by visiting customers and providing service to them. Accurately and reliably record all data about your business, including the name of the activity. The address. Phone number. The website. Working hours. activity categories and sections any of other services or features Avoid the following: Create a file for units that do not qualify for this type of rating. misrepresenting your business by overusing inappropriate keywords in the business name. (In the name of the activity, mention of services or a geographical location)Using fake addresses for your business or virtual office names instead of the real address

User intent and SEO

Having familiarised yourself with the most important webmaster guidelines provided by search engines, you should strive to adhere to them instead of trying to circumvent search engines to achieve high numbers. To be able to do this, you must first understand the intention of the user, or the "User Intent." Always remember, when someone conducts a search on the internet, he wants to get a certain result, whether it's an answer to a question, a photo of a cute screenshot, an explanatory video, or a comprehensive article. This is the definition of "user intent." Your task as an SEO specialist is to provide users with the right content they are looking for in the format they prefer.

The most common user intentions are informational.

in which the user searches for certain information, for example, "the best scholarships abroad." Navigational browsing: when a user looks for a specific website, such as For9a.com Transactional: the means through which the user seeks to make a certain transaction, such as a sale or purchase. For example: "computers for sale at attractive prices." How do I recognize user intent? You can get a general idea of user intent by typing the search keyword you want on Google and then evaluating the results you get on the SERP search results page. For example, if you see a bar at the top of the page showing related images, likely, a large number of searchers for this word are mostly looking in the images section. Also, be sure to evaluate the content that your competitors offer about this search term, which you lack on your site. Then think about offering 10 times more valuable content than you offer on competing sites. When you provide high-quality, keyword-related content, your chances of achieving a better ranking on the search results page will increase, as will your site's credibility and reliability.

The purpose of the site and SEO

It is important to recognize the intention of the user, but before doing this, you first need to determine the main goal of your website so that you can make a suitable SEO plan. Internet sites differ among themselves, so take the time to understand the main purpose of your website (or the one you commissioned to optimize for search engines). Knowing this will not only help you figure out which SEO strategies are most suitable for you but also enable you to identify the main negotiation points with employers or other SEO officials on the site. So start by asking yourself: What are the KPIs (key performance indicators) that I should measure to find out how successful my SEO strategy was? Here are some of the most popular performance indicators that you can rely on: on-site sales figures Download numbers The number of new registrants on the site The number of applications received The phone calls that were received There are many other indicators you can set that vary depending on the website and its nature but be aware! Do not make it your primary goal to increase traffic to your site or achieve a high ranking on the search results page. Yes, you may be surprised by this! After all, you are seeking SEO optimization to raise the ranking of your site and increase the number of visitors to it. That may be true, but a high ranking or the number of visitors is the only way to achieve the site's primary goal. Consider the following two cases. Which one do you prefer? getting 1000 visitors to your site 3 of whom buy the product or service you offer. Get 400 visitors to the site, including 40 people who buy the service or product you offer. If you are fully aware of the meaning and purpose of SEO, then you will undoubtedly be inclined toward the second option, because it is he who will bring you the financial return and the success you are seeking. Always set a goal for your website and then use SEO techniques to achieve this goal, not vice versa.

Thus, we have provided you with comprehensive information about the concept of SEO, its most important goals, types, and ways to use it in achieving success on the internet.