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Do you want to work on optimizing your site for search engines (SEO) or do you want to invest in pay-per-click advertising (PPC), and you don't know which is better for you, dear, here are all of the most important differences, differences, pros, cons and everything you want to know, in this post we will give you a summary on this topic, to employ the most appropriate option that suits your strategy, plan and marketing capabilities.

Which is better for your business SEO or PPC advertising

The question that is often asked us is "which is better: SEO SEO or PPC pay-per-click advertising?""This is not a question that has a general answer, because it depends on your current situation, your goals, and the niche you want to reach in the markets and today is your chance to find out which is better. we will take a look at the pros and cons of both SEO and pay-per-click (PPC) as a marketing strategy and give some tips for choosing the right channel for your business. we will look at how (SEO) and PPC get the best results.

What does SEO or website optimization mean for search engines:

SEO SEO means the improvement of the Organic traffic of the site, which is the visits that come to the site or page without ads or that come because of the useful content provided by the site and can be accessed by searching for the site and accessing it or by entering the site via the direct site link posted somewhere on the web.

What are the pros and cons of organic traffic from the SEO process?

let's start with the positives first, which are :

1) awareness:

The appearance of your targeted keywords in search engines puts your business in front of potential customers with the same image as if you would rely on paid advertising, and this thing also increases awareness of your brand. 

2) the brand:

 The emergence and spread of your business site depending on the use of commercial search terms and media inquiries related to your field that you employ with your content by choosing good keywords can have a positive benefit for your brand, as you can link your brand and gain the trust of researchers who ask questions during searches for items and things they want to buy. 

3) increase site traffic:

Increasing traffic on your website provides you with more opportunities to raise awareness of your business and brand and present your compelling reasons to the potential customer about the reasons why he bought your products 

4) return on investment (ROI):

The organic traffic process can provide a better ROI than the traditional paid advertising process and certainly can improve the PPC process when you go to make pay-per-click ads. 

5) sustainability:

Unlike marketing through paid search advertising or pay-per-click, marketing through SEO or site configuration for search engines does not reduce organic traffic if you stop paying for the book or costs to continue appearing in this way, traffic will not stop and demand will not stop. through your efforts to develop organic traffic, you can maintain the strength of your brand or business even if you resort to reducing spending on your marketing process. 

6) cost:

Contrary to what you think, SEO SEO marketing, visibility, and dissemination is not a simple, cheap, or easy process, but it is generally more cost-effective than all other marketing methods, it enhances brand awareness and improves traffic to your website. 

7) achieve more clicks in general :

To increase the click-through rate, you will need to get large lists of paid and free results. Experimenting at the keyword level will be needed to figure out whether you are paying for clicks that you will get for free or increasing the total clicks and CTR in both paid and free results. 

8) scope:

Some many new queries and searches are made through the search engines on the web every day that needs to be configured for a free and powerful appearance that helps to discover your site and reach the largest number of visitors, which is why working through SEO SEO is the best because you definitely don't want to pay for all kinds of clicks that you get or advertise as well for every piece of content that you post on your website.

the minuses:  

* Slowness and poor results without time and effort:

The process of configuring the site for search engines can be slow and it takes a long time and effort to see the results, and you may need to rethink your strategy if the keywords you are targeting show tangible results that you want to achieve dominated by giants such as Amazon and eBay.

* Lack of resources and talent for work:

You may also need to develop content assets to achieve a solid vision, not all companies have the human resources or brilliant writers capable of developing content, and this can be the big problem facing these projects, it can be difficult to master important tactics such as building secure and sustainable backlinks legitimately, and often there is always a need for a solid editing strategy, along with the required technical support.

* The need to work according to a time plan:

Free traffic may also come largely via searches that precede purchases through SEO, as this is valuable traffic, but it may be necessary to work according to specific stages to encourage these users to buy, this is a very well-known basic activity that is popular in digital marketing; however, it is not always as easy as you imagine, and usually, it may not suit all companies.

ýppc pay-per-click ads :

How is paid search different from free search Since the processes indicate that free results are more reliable and increase click-through rates when results appear, through SEO SEO, why should companies turn to paid search Here are some of the advantages offered by PPC pay-per-click advertising:

1-impose itself and appear within the important pages:

PPC pay-per-click ads are always present on the main pages where paid search dominates the content of the results from the visible part of the main pages, usually, there are four ads on computers or desktops and three within the results when searching using mobile or mobile phone, and the user will always see paid search ads, even if he chooses to scroll to bypass them.

2-achieve accurate results and accept improvement:

Through Pay-Per-Click advertising, you have more precise control and more space to deliver your marketing messages to your target category, where you can add means of communication for receiving calls, locations on the ground, site links, pricing, points (callouts), and these options can be imposed to create ads that appear heavily on the main pages.

3-make the products more visible:

When you promote or sell a product via PPC pay-per-click ads through Google, you have the option to make the ads segmented and clear to help the user know what to click on, this type of advertising can improve the click-through rate because it offers features that are not available in other free impressions of websites and commercial activities via search engines. 

4. enhance brand visibility :

Where paid search ads or PPC pay-per-click ads lead to your arrival and being seen by people who are looking for you, when your activity appears to these customers, they may make a decision immediately because they are already looking for you. if your site appears, they may click, and if they do not make a purchase decision, this appearance and this vision will pay off and will help to market you better.

5-control the budget:   

Paid search ads or PPC Pay-Per-Click Ads allow for precise control strict control over the budget, just select the amount you are willing to spend per day (ideally with some initial and ideal ideas for revenue), and adopt this fixed limit.

6-the process of targeting:

 Paid search ads or pay-per-click ads PPC gives you the ability to correct targeting by highlighting the site to make it easier for potential customers to it, ads can be targeted with search keywords, or determine some times of the day or week, location, language, a device used, audiences or users on the web-based on previous visits, and all this by using SEO SEO will be a distracting, inaccurate or obvious process.

7-achieve quick results:

It is known that the results achieved by site appearance optimization operations for SEO search engines may usually take some time, but a paid search advertising campaign or PPC pay-per-click ads can be created in days and grown in short weeks, and achieve big results perhaps during the campaign launch, in fact, there may be no faster way that helps you appear in front of customers at the moment when they are preparing to buy more than pay-per-click ads via search engines.

8-marketing inquiries:

In the process of optimizing the appearance of the site for SEO search engines, keyword data in the name of privacy may disappear. Still, with such limitations with paid search through powerful conversion tracking and with analytics programs (such as Google Analytics), we can determine the keywords that helped you with the conversion process, their percentage, and their cost.

9. cost :

Many marketers may think that pay-per-click advertising is low-cost, mainly if it is well managed, and that it is more qualitative in reaching the target customers whom you want to bring closer and know about your business. if your advertising campaign represents a local business and targets a small geographical area and a small set of keywords, you may imagine that you can reach a large number of potential customers without spending huge amounts, and over time, you can further optimize the work, reduce costs and increase revenue. 

the downsides of pay-per-click marketing:

1-PPC pay-per-click ads can be expensive:

 But this is not always the case, costs can increase significantly, especially if you are targeting entire countries or running international campaigns.

2-Paid Search Ads require constant investment:

In PPC pay-per-click ads, if you stop paying for a short time, your ads will disappear, but if you have a strong marketing budget, you will not suffer from this problem, and this is definitely not an excellent thing, as it is the matter of setting up your site and optimizing it for SEO search engines, which helps the flow of visitors to your site constantly even if you stop submitting new ones, which is a strategy that is always strong. 

3-diversity of advertising method:

Since there are many options for advertising on the search network using PPC, deciding on a good option here will affect the results, if you see product lists dominating the screen for your keywords, text ads will not do their job well. 

4-easy to copy and transfer:

From a strategic point of view, it is relatively easy to copy the content of your PPC push ads, if a competitor notices that you are displaying ads, he can run ads similar ads with the same content and the same details, which simply means that your Messages can be quoted and imitated and you have to accept this and not object, it is a frequent thing in digital marketing and content marketing.